About Us

Digital advertising today works like the world’s worst dating service, where half the 'members' didn’t sign up for, and don’t even want a date. Advertisers pay for blind dates with unwilling, resentful consumers who've been secretly stalked on the internet beforehand. Even when you think it’s not a blind date, in reality your date will often be nothing like their profile. Is it any wonder you’re not hooking up that much?

Want to hear some worse news? It's about to become impossible to do the stalking at all. Already a lot¹ of, and soon all² of, your dates will be blind.

It gets even worse - you can't reach a third³ of your potential customers at all - targeted or untargeted.

We started FairView because we believe there's nothing inherently wrong with digital advertising or with targeting consumers. It's just the way it's done now is broken. We've built a better way that cleans up online advertising to the benefit of advertisers and consumers alike. We'd love you to try it.

FairView are a London-based technology start-up that formed out of the need to create an advertising ecosystem that benefits both advertisers and consumers. We are a team that are committed to delivering an open-internet solution and imprinting our integrity and values on an established industry.

Despite the "pivot to privacy", marketers and consumers still want personalisation - both in advertising and in content. We give advertisers innovative and cost-effective tools to produce successful targeted digital ad campaigns, that respect consumer wishes.

FairView is inherently consumer-centred. We see our members as partners, not just commodities to sell. We believe that advertisers who work with us can benefit from this as well.

It’s time advertisers started getting what they were promised – accurately addressable and engaged consumers who are real people looking at real and relevant ads.

We call this new approach ‘Consent Advertising’. We love consent, we love value exchange, we are FairView.

If you’d like to know more about how FairView can maximise the value from your ad campaigns, please get in touch - we’re a chatty bunch!

1. Users of Firefox & Safari browsers plus anyone else who has blocked third party cookies – about 30% of all internet users.

2. When the Chrome browser disables third party cookies.

3. 31% of Americans use Ad Blockers – meaning you can’t advertise to them at all, targeted or untargeted.